All last week we began to prepare for our six week exhibit at the Saratoga Race Course. The tent is up and the grid walls and lights are in place. As I write this today, I'm feeling a mix of anticipation and nerves. So many vendors, not just us artists, have invested an enormous chunk of time and money to ensure a quality product and/or service and are now fussing over the presentation of such. I want my tent to be pleasing and welcoming. My originals are for sale with galleries this season, which leaves us to sell the giclees and the sublimation products. This was my intention.
My husband and business partner, Michael Bray, is the most reliable fellow workaholic I know. He has lived with this demanding perfectionist for over thirty-five years and rises above my expectations to produce top-quality products. After all, the images on the products are reproductions of my original paintings. While I realize that the substrate will cause differences in color and contrast, I still choose to sell something I can be proud of. I also don't mind cropping, as long as it isn't a nose, a foot or a tail and the composition remains strong.
We've always worked well together, even back when he was training horses. I know how blessed we are (at least I am).
In addition to the products and their display, there is the consideration of inventory tracking. With so much new merchandise that offers a wide choice of images, this, I think, is going to be a work in progress. PLU's and bar coding may be implemented later as we have focused our concentration on creating and displaying the product. Sometimes I feel a bit of trepidation as I wonder if we don't offer too many choices. However, that may be the very asset that helped our giclee reproduction business become so successful. If we can launch this new machine and keep it running smoothly, which I believe with all conviction that will happen, then we'll have added another dimension to what I call my "art business."
This Friday, baby. This Friday, the 22nd.
Sharon
Art of Horse Racing - Sharon Crute shares a passion for art and horse racing.
Showing posts with label galleries. Show all posts
Showing posts with label galleries. Show all posts
Sunday, July 17, 2016
Thursday, October 08, 2015
Ironies
Last week I participated in the Seneca Lake Plein Air Festival. Prior to the event, the weather was gorgeously warm and sunny. On the first day of painting the temps dropped into the low 40's with brisk winds to boot. Michael urged me to pack long underwear and I was soooo grateful that I did. Concluding the event on Sunday, the temps went back into the warm and sunny 60's. Go figure.
I struggled with the cold as all of us artists did. The first morning at 7:00am, I set up in a pretty marina. Because the water was still warm (70 degrees I was told) and the air temps were rapidly descending, an ethereal mist rose off the surface. I went big, 16"x20".
I didn't win any prizes but I thought this painting was decent enough. I managed a couple of smaller pieces but they were so-so. The organizers encouraged us to bring extra work for the Sunday public display. I brought the better plein air pieces recently painted at Oklahoma. Guess what? I sold horse paintings. Horse paintings! It was all anyone was interested in. The marina painting brought barely a passing glimpse. Go figure.
In hindsight and giving this situation lots of thought, I compared it to horse paintings in Saratoga. Equine art saturates galleries, restaurants, banks - you name it - until everyone is sick of them. In Geneva's culture of water and lakes, perhaps a similar scenario holds true, and, when I recall what the other artists were selling, it was the rolling landscapes of farms, nocturnes and urban scenes with a possible sliver of lake way in the understated background.
Isn't it ironic?
Sharon
I struggled with the cold as all of us artists did. The first morning at 7:00am, I set up in a pretty marina. Because the water was still warm (70 degrees I was told) and the air temps were rapidly descending, an ethereal mist rose off the surface. I went big, 16"x20".
 |
| Temperature Change, 16"x20", oil on panel |
In hindsight and giving this situation lots of thought, I compared it to horse paintings in Saratoga. Equine art saturates galleries, restaurants, banks - you name it - until everyone is sick of them. In Geneva's culture of water and lakes, perhaps a similar scenario holds true, and, when I recall what the other artists were selling, it was the rolling landscapes of farms, nocturnes and urban scenes with a possible sliver of lake way in the understated background.
Isn't it ironic?
Sharon
Tuesday, February 17, 2015
An Open Letter to Young Artists
Dear Young Artist:
My other half, Michael Bray, has taken on the research intensive job of cataloging my artwork. It's something we've been discussing, something that should have begun years ago and is imperative now that I'm fast approaching social security age. He's jumped in with both feet and is dumping images and whatever information he can dig up into a data base on a daily basis. I want to advise you as a young artist to begin this process right from the start of your artistic career, even if you don't think you're ready.
I didn't and I really wish I had. At least I have help at this late period. Not taking myself seriously and involving myself with the racing industry in the first half of my life, I shrugged it off telling myself I wasn't a serious painter or yet well-known enough. Now that my resume impresses even myself, it's a neglected aspect of my business that's about to bite me in the butt.
When I was a young artist spending most of my time at the track, I did still manage to paint and I did sell. Off and away those pieces went with no record of their existence at all. Don't let this happen to you. Those artworks sold because some of them were okay, not great, but at least should have been documented in some manner. When I evolved into being good enough for gallery representation, I was quite naive and never insisted on the collector information from the gallerist - just grateful to have them exhibit and sell my work. In one way, I understand why they don't want to freely impart this info - there are lots of unethical artists who will undercut a gallery. However, I advise you to stand your ground, insist on it and even walk away if they won't comply. I've sold hundreds of paintings through galleries and although I have images of those artworks, I have no idea where or with whom they ended up. Not good.
Michael has recently entered over 200 artworks that were sitting here on this laptop of three years. There is still an external hard drive and two old computers for him to plod through. Then, boxes of old slides and photos. Here's our typical conversation:
M: "What's the name of this painting?"
S: "Can't remember"
M: "What size was it?"
S: "Medium size (arm illustration)."
M: "I need to document the exact size."
S: "Can't remember."
M: "Do you think it was 18x24?"
S: "Yeah, that sounds about right."
M: "What happened to it, did it sell?"
S: "Uh-huh. Gallery X sold it."
M: "Who bought it?"
S. "They wouldn't tell me."
This is not a conversation for a professional artist to have with her business partner. I'm embarrassed but I'm telling you because I want to impress upon on all of you at the beginning of your fledgling career how important it is to keep decent records. Not just financial bookkeeping but a thorough cataloging of everything you create. In my defense, I've kept very good records for the last 10-15 years and can tell you who bought what, where, when and how much, members of the collector's family, what they do on weekends and what kind of car they drive. Regardless, that leaves several decades basically unrecorded.
Don't let this happen to you. It's a pain but make it a habit. You'll thank me later.
Regrets...I've had a few...
Sharon
Sunday, June 15, 2014
Plein Air Experience
With hindsight I admit that I probably shouldn't have traveled to my first plein air competition at Finger Lakes immediately after the traumatic van fire. In addition to being more rattled than I initially realized, I lost the packed contents of the van and had to scramble for replacements. The generosity of people who want to help in trying times is humbling and I decided to go forward accoutered with the many blessings I received. A dear friend even lent us their minivan for the five days. In the end, I'm glad I did...it was a great learning experience and my ultimate intention.
I had no inkling what the competition would be like and made several dumb rookie mistakes: like using the wrong gallery cards for an exhibit, forgetting to get my quick draw panel stamped and not taking full advantage of the marketing opportunities that the organizers keenly provided. I also missed the first day and was behind the other artists in production. Not being hep to other crucial procedures determining when I should be present or when I should allow room for potential collectors was my biggest blunder.
The organizers provided plenty of ongoing venues for the artists. Another mistake: thinking we could camp and cook our own food...not when returning after 10:00pm whipped.
Most of the other artists were well-seasoned and just damn good painters. I made some friends and avoided others. I'm well aware that I was distracted and definitely not at my best, ensuing major frustration after I had put in so much practice time to prepare. As a former race tracker, I've had years of showing up for the game regardless...period...no matter what...and getting the job done right.
Here are some of my observations on the business end of things:
There are a limited number of hosts available for lodging and several artists were from out-of-state incurring travel costs I assume. Our prior research resulted in no motel rooms available for under $120, hence the camping idea. So, there's that expense. Supplies of paint, supports and frames are another expense. Keeping nourished and hydrated is another expense. Most of the final paintings were smallish (11"x14") and averaged around $750. To my mind, that creates tremendous pressure to sell and sell well which several artists indeed did, however, the event takes a 40% cut. Yes, there's decent prize money to be had but also 40 artists competing for those limited funds. Pondering the financials, I'm wondering if participation in plein air events is all that lucrative.
Here are some of my observations on the artistic end of things:
We were provided with maps for both the main painting event and the quick draw, meaning we were to paint within these predetermined boundaries. The main map generously included the city area including the marina at the north end of the lake. I don't recall seeing cows and tractors anywhere but I could be mistaken. The finished paintings displayed in the quick draw event were to be created in a two hour time frame. Hmm...some of them were kinda big with lots of detail. This may be where my naivetè makes a glaring appearance. Perhaps some of these artists can paint these great paintings really, really fast or maybe my rank ignorance is rearing it's clueless head.
To the organizers and myriad volunteers, I extend a great big thank you for everything. The schedule was perfectly executed and the events were elegant and generous. Pat Rini Rohrer of Pat Rini Rohrer Gallery was at the helm and to be heartily congratulated. Special, grateful thanks to Pat.
As they say in horse racing: you don't cry when you win so don't cry when you lose.
Sharon
I had no inkling what the competition would be like and made several dumb rookie mistakes: like using the wrong gallery cards for an exhibit, forgetting to get my quick draw panel stamped and not taking full advantage of the marketing opportunities that the organizers keenly provided. I also missed the first day and was behind the other artists in production. Not being hep to other crucial procedures determining when I should be present or when I should allow room for potential collectors was my biggest blunder.
 | |
| Moi at the quick draw. |
Most of the other artists were well-seasoned and just damn good painters. I made some friends and avoided others. I'm well aware that I was distracted and definitely not at my best, ensuing major frustration after I had put in so much practice time to prepare. As a former race tracker, I've had years of showing up for the game regardless...period...no matter what...and getting the job done right.
 |
| Popular spot to paint the during quick draw. |
Here are some of my observations on the business end of things:
There are a limited number of hosts available for lodging and several artists were from out-of-state incurring travel costs I assume. Our prior research resulted in no motel rooms available for under $120, hence the camping idea. So, there's that expense. Supplies of paint, supports and frames are another expense. Keeping nourished and hydrated is another expense. Most of the final paintings were smallish (11"x14") and averaged around $750. To my mind, that creates tremendous pressure to sell and sell well which several artists indeed did, however, the event takes a 40% cut. Yes, there's decent prize money to be had but also 40 artists competing for those limited funds. Pondering the financials, I'm wondering if participation in plein air events is all that lucrative.
Here are some of my observations on the artistic end of things:
We were provided with maps for both the main painting event and the quick draw, meaning we were to paint within these predetermined boundaries. The main map generously included the city area including the marina at the north end of the lake. I don't recall seeing cows and tractors anywhere but I could be mistaken. The finished paintings displayed in the quick draw event were to be created in a two hour time frame. Hmm...some of them were kinda big with lots of detail. This may be where my naivetè makes a glaring appearance. Perhaps some of these artists can paint these great paintings really, really fast or maybe my rank ignorance is rearing it's clueless head.
To the organizers and myriad volunteers, I extend a great big thank you for everything. The schedule was perfectly executed and the events were elegant and generous. Pat Rini Rohrer of Pat Rini Rohrer Gallery was at the helm and to be heartily congratulated. Special, grateful thanks to Pat.
As they say in horse racing: you don't cry when you win so don't cry when you lose.
Sharon
Monday, December 16, 2013
Onward and upward (again)!
The building we're renting for our gallery/living quarters has been sold. We're moving on and the feelings are bittersweet. There's great energy here: history, ghosts, the spirit of many ethnic groups who have stamped their presence on the neighborhood to infiltrate our milieu. Ah, but change is good and we'll look forward to new opportunities.
The art biz has changed so much in the past few years. Is it due to the recession? Or the way our clients purchase art? Or that we as artists have had to take on the role of self-promotion that wasn't required a mere few years ago? More than likely a combination of all of the above. Remember the days when we hooked up with a prestigious gallery that sold our work for us, freeing us to joyously create?
With that said, we won't be searching out a new gallery space. I've been working this career a long, long time and the majority of my business is repeat customers who contact me via phone or email. I also reap the benefits of internet marketing from my website and a bit from (dare I say) social media. I also have a mailing list that I've honed and cultivated to represent those who have either purchased from me or very likely will purchase. Included are those who are sincere fans who may or may not purchase yet hopefully endorse and recommend my artwork. When we put the pencil to paper to determine the profit ratio of the gallery space...well, the numbers didn't justify.
So, as I assess the past two years here in the so-called Historic Arts District on Beekman Street, I will say that our participation in the entity has been a disappointment. 'Nuf said. There are some individuals and organizations who have worked tirelessly to promote Saratoga Springs as an arts destination. God bless them. A tourist town is a tourist town and those six weeks in the summer prove it. Another curious factoid for the business minded here in Saratoga: if you're not located on Broadway - you're screwed. Just my opinion.
If you'd like to see all my original paintings in one place, make haste. We'll be moving at the end of December and my artwork will be designated to places afar. Also, my dear friend Robert Stebleton is sticking with me to the end. I'm extremely honored to have his nationally renown paintings in my gallery. The chance to savor his artwork is reason enough for you to visit the gallery in the next few weeks.
Working on yet another new business plan,
Sharon
The art biz has changed so much in the past few years. Is it due to the recession? Or the way our clients purchase art? Or that we as artists have had to take on the role of self-promotion that wasn't required a mere few years ago? More than likely a combination of all of the above. Remember the days when we hooked up with a prestigious gallery that sold our work for us, freeing us to joyously create?
With that said, we won't be searching out a new gallery space. I've been working this career a long, long time and the majority of my business is repeat customers who contact me via phone or email. I also reap the benefits of internet marketing from my website and a bit from (dare I say) social media. I also have a mailing list that I've honed and cultivated to represent those who have either purchased from me or very likely will purchase. Included are those who are sincere fans who may or may not purchase yet hopefully endorse and recommend my artwork. When we put the pencil to paper to determine the profit ratio of the gallery space...well, the numbers didn't justify.
So, as I assess the past two years here in the so-called Historic Arts District on Beekman Street, I will say that our participation in the entity has been a disappointment. 'Nuf said. There are some individuals and organizations who have worked tirelessly to promote Saratoga Springs as an arts destination. God bless them. A tourist town is a tourist town and those six weeks in the summer prove it. Another curious factoid for the business minded here in Saratoga: if you're not located on Broadway - you're screwed. Just my opinion.
If you'd like to see all my original paintings in one place, make haste. We'll be moving at the end of December and my artwork will be designated to places afar. Also, my dear friend Robert Stebleton is sticking with me to the end. I'm extremely honored to have his nationally renown paintings in my gallery. The chance to savor his artwork is reason enough for you to visit the gallery in the next few weeks.
 |
| The gallery/studio in pretty times. |
Sharon
Sunday, October 27, 2013
Not a Social Butterfly
Every once in a while I grow weary of all this tech stuff. Like everyone else, I need it, it will never go away, but at times - enough is enough. I'm sure it's my age. Call me ancient, but I grew up in a time when we had to physically move across a room to change TV channels, run through the house to answer the phone and drive to the drug store to drop off film. Not that I ever want to go back to those days.
As artists, we're told how fortunate we are to gain control of our careers via the web and it's multitude of opportunities for self-marketing. No longer reliant on brick and mortar galleries, this has created a new kind of pressure. It's now up to us to determine what and how to promote ourselves and our art. And how often.
It often feels like a popularity contest. Social networking, websites, SEO, blogs, subscribers...the list is endless. Who has the most friends, likes, comments, shares or whatever. There is no shortage of marketing gurus roaming the internet to help and advise...for a fee. Where was this gang when I was fresh out of art school? Right, no internet back then but where was the emphasis on constructively managing an art career? The pervasive belief was that the creation of art superseded all else. Read that line again, my dears.
So here's my grumpy take:
I gave up on Twitter. How can a meaningful dialog be established in 140 characters that scrolls off the screen in less than a minute? The more you follow the faster it scrolls. Great if you're a celebrity yet some artists figured it out and reap great benefits. How, I can't fathom. Facebook feeds last longer, sometimes a day or two. I like FB and I have made some great connections and genuine friendships (not just adds). But here's the thing: on my personal page I have 1,464 "friends" that I've cultivated to find people with similar interests to mine. And some have found me. I try to post often but sometimes I'm just busy and immersed with my work and have nothing interesting to say. Do you want to hear what I had for breakfast or pray for my relative with a medical crisis? Now, Michael hardly ever posts anything, preferring to be entertained by others and he has 1,781 "friends". Huh! My business page which I was advised was a MUST by one of those art marketers has a paltry 337 likes. In my personal account, there are 218 pages awaiting a "like" from me - not to mention those I've "liked" that I did so just to be polite but really don't care about. My blog used to be cool. I've been posting since 2006 and used to at least a couple of times a week. At some point I wondered if anyone read it and why was I wasting my time? The positive about blogs is that bloggers own that bit of real estate and are not subject to another's rules and arbitrary advertisement. But again, in order to maintain readership the posts should be regular and engaging. Or edgy and controversial. Or regularly give away free stuff. There were many blogs in the recent past that I loved and eagerly awaited updates...however they have unfortunately fizzled out too. Or wandered over to Facebook.
Forget about the other new and hip sights such as Pinterest that we're told are the latest mandatory marketing sights. I'm too busy painting.
My website hosting service is very adequate and easy to manage and created specifically for artists. But their daily newsletters sent to subscribers contain contests, favs, featured artists, lists of latest exhibitions of accomplished artists, hot artists to watch, etc., etc. etc. making me feel miles out of the loop. Another popularity contest.
So my dear friends, like me if you agree and feel free to retweet (not retreat).
I'm poking you,
Sharon
As artists, we're told how fortunate we are to gain control of our careers via the web and it's multitude of opportunities for self-marketing. No longer reliant on brick and mortar galleries, this has created a new kind of pressure. It's now up to us to determine what and how to promote ourselves and our art. And how often.
It often feels like a popularity contest. Social networking, websites, SEO, blogs, subscribers...the list is endless. Who has the most friends, likes, comments, shares or whatever. There is no shortage of marketing gurus roaming the internet to help and advise...for a fee. Where was this gang when I was fresh out of art school? Right, no internet back then but where was the emphasis on constructively managing an art career? The pervasive belief was that the creation of art superseded all else. Read that line again, my dears.
So here's my grumpy take:
I gave up on Twitter. How can a meaningful dialog be established in 140 characters that scrolls off the screen in less than a minute? The more you follow the faster it scrolls. Great if you're a celebrity yet some artists figured it out and reap great benefits. How, I can't fathom. Facebook feeds last longer, sometimes a day or two. I like FB and I have made some great connections and genuine friendships (not just adds). But here's the thing: on my personal page I have 1,464 "friends" that I've cultivated to find people with similar interests to mine. And some have found me. I try to post often but sometimes I'm just busy and immersed with my work and have nothing interesting to say. Do you want to hear what I had for breakfast or pray for my relative with a medical crisis? Now, Michael hardly ever posts anything, preferring to be entertained by others and he has 1,781 "friends". Huh! My business page which I was advised was a MUST by one of those art marketers has a paltry 337 likes. In my personal account, there are 218 pages awaiting a "like" from me - not to mention those I've "liked" that I did so just to be polite but really don't care about. My blog used to be cool. I've been posting since 2006 and used to at least a couple of times a week. At some point I wondered if anyone read it and why was I wasting my time? The positive about blogs is that bloggers own that bit of real estate and are not subject to another's rules and arbitrary advertisement. But again, in order to maintain readership the posts should be regular and engaging. Or edgy and controversial. Or regularly give away free stuff. There were many blogs in the recent past that I loved and eagerly awaited updates...however they have unfortunately fizzled out too. Or wandered over to Facebook.
Forget about the other new and hip sights such as Pinterest that we're told are the latest mandatory marketing sights. I'm too busy painting.
My website hosting service is very adequate and easy to manage and created specifically for artists. But their daily newsletters sent to subscribers contain contests, favs, featured artists, lists of latest exhibitions of accomplished artists, hot artists to watch, etc., etc. etc. making me feel miles out of the loop. Another popularity contest.
So my dear friends, like me if you agree and feel free to retweet (not retreat).
I'm poking you,
Sharon
Thursday, July 11, 2013
Saratoga News
I'm starting to get excited. At first it seems surreal, so far off. Then the realization that opening day is less than two weeks away nervously raises the anxiety level. Am I ready? What needs to be done? A LOT! Then I get panicky and go into overdrive. It's okay, I work well under pressure.
The artists have purchased their own tents this year and we have a new contract with NYRA that offers some pleasant unexpected perks. Here's the new tent installed today:
We'll have an opportunity to paint in the paddock on a rotational schedule. That is so cool! We'll also have an opportunity to have our artwork published on the program cover. Way cool!
This coming Sunday, July14th is the Open House. Admission is free and all are invited. My tent is located directly across from the jockey silks room... so stop by and check it out.
I'll also be exhibiting at the Equidae Gallery located in the Holiday Inn on South Broadway. Terry Lindsey presents a beautiful, elegant show of equine art. We're going to attempt to hang my huge piece Diagonal even if we have to configure the space and/or piece. I've also painted a couple of new pieces that will be included in the exhibit. Click on the image for more info.
The artists have purchased their own tents this year and we have a new contract with NYRA that offers some pleasant unexpected perks. Here's the new tent installed today:
This coming Sunday, July14th is the Open House. Admission is free and all are invited. My tent is located directly across from the jockey silks room... so stop by and check it out.
I'll also be exhibiting at the Equidae Gallery located in the Holiday Inn on South Broadway. Terry Lindsey presents a beautiful, elegant show of equine art. We're going to attempt to hang my huge piece Diagonal even if we have to configure the space and/or piece. I've also painted a couple of new pieces that will be included in the exhibit. Click on the image for more info.
It's going to be a great summer at Saratoga.
Happy 150th Anniversary!
Sharon
Saturday, April 20, 2013
The Studio Expands
My new work space is larger. I now have room to exhibit and help promote a few special artists whose work I admire. I'm very excited about this new direction as I now get to play the role of gallery director.
Let me introduce "my" new artists!
I have tremendous admiration for artists who are adept with acrylic paints. Bob's masterful control of the medium creates an exclusive style of fluid brushwork that builds on multiple layers of transparent glazes. With a wide range of subjects, he skillfully documents his observations. This is the artist that mentored me this past year as I diffidently stepped out of my equine-only paint box. So there you are. Check out Bob's website here.
Jools
lives in the Ozark mountains of Arkansas. We met several years ago when
I was exhibiting in Hot Springs. Over the years, we've stayed in touch
as Jools' paintings have evolved into abstractions of harmonious,
sumptuous color and painterly form. His compositions appeal to my sense
of movement and intensity. Oh yes they do.
Welcome to my gallery dahhhlink,
Sharon
Let me introduce "my" new artists!
Robert Stebleton
 |
| Fresh Snow, acrylic on panel, 11"x14" |
I have tremendous admiration for artists who are adept with acrylic paints. Bob's masterful control of the medium creates an exclusive style of fluid brushwork that builds on multiple layers of transparent glazes. With a wide range of subjects, he skillfully documents his observations. This is the artist that mentored me this past year as I diffidently stepped out of my equine-only paint box. So there you are. Check out Bob's website here.
Sue Clark
 | |
| I Can Read! print photograph, 12"x18" |
Sue is a multiple award-winning photographer (really). In this series, she examines the macabre world of dolls and mannequins...those plastic objects that are meant to mimic humans, mostly female. These strange effigies become subject for her exploration that creates an edgy and provocative exhibit: "Valley of the Dolls." To visit her website, click here.
Jools René
 |
| Forest Fire, oil on canvas, 11"x14" |
Welcome to my gallery dahhhlink,
Sharon
Friday, April 12, 2013
The Process
The process of making art is as infinitely varied as the art itself. Every artist has their own way of finding inspiration and transforming it creatively. That's the magic spark, the beginning. From that moment of scintillating insight, a series of actions follows that will eventually produce a piece of art - be it a painting or a theater production of whatever the end result is desired.
Many people are not aware of the tremendous work the process often entails. It can be a long road from idea to completion. There is the preparation of materials which includes lots of trial and error in first choosing the supplies that suits the artist and at the best price. Highest quality paint is not cheap.
I prefer to stretch my own canvas simply because commercial pre-stretched canvas is awful. We begin with a textured 11 or 12 ounce canvas that has adequate tooth to hold my thick paint application. I say "we" because my husband Michael has blessedly taken over stretching duties at this point. He pulls the canvas over wooden strips, or stretcher bars and staples it in the back leaving the sides of the canvas smooth (known as a gallery wrap). Once he's finished, I begin applying the first of three coats of gesso creating a barrier between the paint and raw canvas. Coat one is mixed with a bit of water to penetrate the canvas fibers and given a day to dry. Coat two is mixed with an acrylic medium to provide flexibility and given another day to dry. Before applying coat three, I lightly sand the surface to create a bit of tooth and then apply gesso full strength. After another day of drying the canvas is ready for a ground (a neutral wash of color to eliminate the stark whiteness). Yet another day to dry and then I'm finally ready to paint! It's a labor of love...really... but you get, um, the picture.
Before beginning the painting - and this is assuming the artist is clear about what they want to express - there is usually some preliminary sketching. Sometimes a lot of sketching. Perhaps the artist requires photographic material or is compelled to research the subject that further demands untold hours at the library or on the internet. When finally proceeding into art-making, that process often takes on a life of its own that doesn't always cooperate thus requiring the artist to make time-consuming changes and other adjustments throughout.
My point is that making art is diligent work. A beautiful finished piece is a joy to behold but know that it doesn't gracefully manifest by divine intervention as some have naively intimated. Yes, we've all heard it. This is about process and I've haven't even mentioned the time (years) and effort (extraordinary) to develop skills and techniques that continues throughout the career of an artist. Please consider this before gasping at the price of an artwork next time you're in a gallery.
With a heavenly sponsored talent (!),
Sharon
Many people are not aware of the tremendous work the process often entails. It can be a long road from idea to completion. There is the preparation of materials which includes lots of trial and error in first choosing the supplies that suits the artist and at the best price. Highest quality paint is not cheap.
I prefer to stretch my own canvas simply because commercial pre-stretched canvas is awful. We begin with a textured 11 or 12 ounce canvas that has adequate tooth to hold my thick paint application. I say "we" because my husband Michael has blessedly taken over stretching duties at this point. He pulls the canvas over wooden strips, or stretcher bars and staples it in the back leaving the sides of the canvas smooth (known as a gallery wrap). Once he's finished, I begin applying the first of three coats of gesso creating a barrier between the paint and raw canvas. Coat one is mixed with a bit of water to penetrate the canvas fibers and given a day to dry. Coat two is mixed with an acrylic medium to provide flexibility and given another day to dry. Before applying coat three, I lightly sand the surface to create a bit of tooth and then apply gesso full strength. After another day of drying the canvas is ready for a ground (a neutral wash of color to eliminate the stark whiteness). Yet another day to dry and then I'm finally ready to paint! It's a labor of love...really... but you get, um, the picture.
Before beginning the painting - and this is assuming the artist is clear about what they want to express - there is usually some preliminary sketching. Sometimes a lot of sketching. Perhaps the artist requires photographic material or is compelled to research the subject that further demands untold hours at the library or on the internet. When finally proceeding into art-making, that process often takes on a life of its own that doesn't always cooperate thus requiring the artist to make time-consuming changes and other adjustments throughout.
My point is that making art is diligent work. A beautiful finished piece is a joy to behold but know that it doesn't gracefully manifest by divine intervention as some have naively intimated. Yes, we've all heard it. This is about process and I've haven't even mentioned the time (years) and effort (extraordinary) to develop skills and techniques that continues throughout the career of an artist. Please consider this before gasping at the price of an artwork next time you're in a gallery.
With a heavenly sponsored talent (!),
Sharon
Saturday, September 29, 2012
What I Did on My End-Of-Summer Vacation
I'm having a difficult time getting back to work. Vacationing on the Maine coast was so relaxing and inspiring that I'm beginning to understand the term "retirement." Michael and I brought all our own food and camped as close to the shore as possible - twice we woke up to lapping waves right on the beach.
Although Acadia National Park possessed stunning scenery, we were turned off by the commercial aspect. Buses dropped off tourists at all the choice scenic locations and it got so crowded I couldn't even set up to paint. Two days of that annoyance and we were off to explore a bit further south.
Artist studios and galleries were flagrantly abundant. Every town, and I mean every one of 'em we visited hosted several art galleries. In the outskirts, signs that appeared to be county or town appointed indicated individual art studios located down this or that road. Even dirt roads. Which begs the question: how can so many artists and galleries survive here along the Maine coast? Is it that lucrative? Do they stay all winter or leave for warmer climes?
The highlight of the trip was taking the boat over to Monhegan Island. With equally stunning scenery as Acadia, it's understandable how the island has held a long tradition as an artistic destination. It was almost a religious experience as I payed homage to the artists who have painted there for generations. There they were: all the subjects, scenes, landscapes and seascapes that have been painted by some of the greats...right before my eyes.
Sigh. I've got to get back to work sooner or later. After all, paint is paint and a muse is a muse.
Sharon
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| Acadia National Park |
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| Harbor at Stonington |
The highlight of the trip was taking the boat over to Monhegan Island. With equally stunning scenery as Acadia, it's understandable how the island has held a long tradition as an artistic destination. It was almost a religious experience as I payed homage to the artists who have painted there for generations. There they were: all the subjects, scenes, landscapes and seascapes that have been painted by some of the greats...right before my eyes.
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| Artists at work. |
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| Teel Island, owned by the Wyeth family, on the way out to Monhegan. |
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| The bluffs of Monhegan Island. |
Sharon
Sunday, May 06, 2012
First First Friday Art Walk
The very successful First Friday Art Walk in Ocala, Florida was the brainchild of my husband Michael Bray. We set out to repeat the event here in the Arts District of Saratoga Springs. Armed with organizing experience, I think our first Art Walk was a wonderful success. Artists lined Beekman Street showing off their artwork as impromptu musicians strolled in and out of the crowd. Because it was so well attended, we have plenty of room to expand into a go-to Friday night party.
Ameyo Amyot demonstrates pottery sculpting techniques on her front porch...
Amy Atkins with her beautiful prints and pottery in front of the Textile Studio...
Local resident Mike brings out his big guitar and big talent...
The party continued way past 8:00pm. I'm still recuperating.
Happy tired,
Sharon
Inside the eclectic Feneex Gallery...
How could I resist painting on the sidewalk with the rest of the artists? Behind me is painter Steve Hill working on his vegetable series and hiding behind him is Jackie Royal stitching her needlepoint canvases of...graffiti!
The party continued way past 8:00pm. I'm still recuperating.
Happy tired,
Sharon
Sunday, November 13, 2011
New Studio on Beekman Street
If you're as impatient as I am, you understand the wait is excruciating. The day eventually arrives in it's own sweet time and action pervades my good sense. On an recent episode of NOVA the genius of Einstein revealed that time slows for those of us to choose to be in motion. Huh?
Landscaping has been frost-bitten but you get the gist of the loveliness of the street. Each merchant chooses and nurtures the plantings themselves.
My signage is on order. This is my track sign from last summer and it'll have to do for now.
This is the view looking in back toward what will be the man cave of print production and gift item creation.
Looking out to the street. Lighting is a work in progress. I love the cool daylight fluorescent lights for painting but we'll need some tracks to light up the artwork.
Officially, we'll be open on Tuesday, November 15th. Taking advantage of a good dinner crowd, we plan to be open until 8:00pm in the evenings as is the rest of the street. Experimenting with schedules for a couple of weeks will determine a permanent open time.
The address is: 70-B Beekman St. in Saratoga Springs, New York. If you can, please stop in - I'd enjoy meeting you and showing off my paintings.
Gratefully, Sharon
Landscaping has been frost-bitten but you get the gist of the loveliness of the street. Each merchant chooses and nurtures the plantings themselves.
My signage is on order. This is my track sign from last summer and it'll have to do for now.
This is the view looking in back toward what will be the man cave of print production and gift item creation.
Looking out to the street. Lighting is a work in progress. I love the cool daylight fluorescent lights for painting but we'll need some tracks to light up the artwork.
Officially, we'll be open on Tuesday, November 15th. Taking advantage of a good dinner crowd, we plan to be open until 8:00pm in the evenings as is the rest of the street. Experimenting with schedules for a couple of weeks will determine a permanent open time.
The address is: 70-B Beekman St. in Saratoga Springs, New York. If you can, please stop in - I'd enjoy meeting you and showing off my paintings.
Gratefully, Sharon
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Thursday, October 07, 2010
Like an Old Friend
This original oil on canvas is back in my own studio, VoilART! in downtown Ocala. I won't share with you the why's, from where or who because I guard the privacy of my collectors and galleries. Suffice to say it's great to see it again and I give my old work mixed reviews. Myriad technicalities I would have confronted differently though I'm impressed with the level of power portrayed. I remember how I felt while creating this piece. There's always that one horse with an attitude who can be relied on to behave badly at the worse time. It's dangerous and exhilarating, maddening and glorious.
"Blue Blinkers" oil on canvas, 60"x48"
If you find it interesting, click here for more info.
"A good picture, any picture, has to be bristling with razor blades." - Pablo Picasso
"Blue Blinkers" oil on canvas, 60"x48"If you find it interesting, click here for more info.
"A good picture, any picture, has to be bristling with razor blades." - Pablo Picasso
Tuesday, August 18, 2009
Another Reminder
Yes, it's another reminder but we've worked so hard to pull this off:
Reminder:
This coming Thursday, August 20th is the Preview Opening of Voilart! a working artists' studio and gallery. This preview coincides with "3rd Thursday's Girls Night Out" in downtown Ocala. Local businesses offer specials and discounts for the monthly event. Everyone is open late. Please stop by our new digs if you're in town: 108 E. Fort King St. (directly behind the Bank of America). Jackie Schindehette and I will be in the studio from 4:30-8:30pm.
Please be so kind as to forward this post to anyone you think would be interested. We really appreciate your help getting the word out.
“If one advances confidently in the direction of one's dreams, and endeavors to live the life which one has imagined, one will meet with a success unexpected in common hours.” - Henry David Thoreau
Reminder:
This coming Thursday, August 20th is the Preview Opening of Voilart! a working artists' studio and gallery. This preview coincides with "3rd Thursday's Girls Night Out" in downtown Ocala. Local businesses offer specials and discounts for the monthly event. Everyone is open late. Please stop by our new digs if you're in town: 108 E. Fort King St. (directly behind the Bank of America). Jackie Schindehette and I will be in the studio from 4:30-8:30pm.
Please be so kind as to forward this post to anyone you think would be interested. We really appreciate your help getting the word out.
“If one advances confidently in the direction of one's dreams, and endeavors to live the life which one has imagined, one will meet with a success unexpected in common hours.” - Henry David Thoreau
Saturday, August 15, 2009
Voilart! Details
The countdown begins for the Preview Opening of Voilart! this coming Thursday, August 20th.
Previously, I told you about my latest project: I've partnered with Florida landscape painter extraordinaire Jackie Schindehette to open our own studio/gallery in downtown Ocala. Located just one block south of the central square, the official address is 108 E. Fort King Street. With the help of our husbands, the space is just about ready. Paintings are being transported and hung this weekend.
What a surprise to open the morning paper and see this photo of Jackie's husband Harry polishing the front window! Apparently, Star-Banner staff photographer Alan Youngblood wandered in to chat and take pictures. Many thanks to Alan and the Banner!
Details:
Voilart!
108 E. Fort King St.
Ocala, FL 34471
Preview Opening: Thursday, August 20th, 4:30-8:30 pm.
Official Opening: September 1st, 2009
We'll be keeping regular days and hours that we've yet to determine. However, if you would like to visit the studio for a special viewing, please call 352-671-7469 for an appointment.
“Finite to fail, but infinite to venture.” - Emily Dickinson
Previously, I told you about my latest project: I've partnered with Florida landscape painter extraordinaire Jackie Schindehette to open our own studio/gallery in downtown Ocala. Located just one block south of the central square, the official address is 108 E. Fort King Street. With the help of our husbands, the space is just about ready. Paintings are being transported and hung this weekend.
What a surprise to open the morning paper and see this photo of Jackie's husband Harry polishing the front window! Apparently, Star-Banner staff photographer Alan Youngblood wandered in to chat and take pictures. Many thanks to Alan and the Banner!
Details:Voilart!
108 E. Fort King St.
Ocala, FL 34471
Preview Opening: Thursday, August 20th, 4:30-8:30 pm.
Official Opening: September 1st, 2009
We'll be keeping regular days and hours that we've yet to determine. However, if you would like to visit the studio for a special viewing, please call 352-671-7469 for an appointment.
“Finite to fail, but infinite to venture.” - Emily Dickinson
Tuesday, December 30, 2008
What I Did 2008
Challenging year for many artists. Still, we managed. Never missed a meal and somehow paid the bills. It was a terrific year for the creative and ambitious to build up inventories of artwork and reassess goals, restructure business plans, sharpen skills and now focus intentions for 2009.
I'm doing okay!
Thank you.
"The spirited horse, which will try to win the race of its own accord, will run even faster if encouraged." - Ovid
I'm doing okay!
- Twice featured in Art Business News. With gallery owner Terry Lindsey at Equidae Gallery in Saratoga Springs, NY in January. I was then highlighted as an "emerging artist" in the November issue which attracted multiple opportunities from differing sources. The most attractive is a licensing deal with a couple of large, respected companies - contracts pending...
- I applied for and was accepted into the 2008 Developmental Workshop in St. Petersburg.
- Participated in a group equine art exhibit at Gallery Central in Hot Springs, Arkansas. My artwork was featured on the cover of Springs Magazine, a local hip/happening monthly. Gallery also used my artwork for advertising in the Springs Magazine.
- Participated in my first museum exhibits, the first at the Museum of Florida Art in Deland. The second was a group exhibit with several of my Out of Hand Artists salon members at the Elliot Museum in Stuart, Florida.
- Speaking of Out of Hand Artists, my salon is stronger than ever and entering it's third year! Most members have benefited from the mutual support and encouragement. Some have demonstrated exciting leaps in their professional careers. Like attracts like.
- Lisa Wilson wrote a great article about my artwork in the Hot Springs Travel Host Magazine.
- Recipient of a Florida Division of Cultural Affairs Artist Enhancement Grant.
- Began exhibiting with the Alec P. and Louis H. Courtelis Equine Teaching Hospital at the University of Florida in Gainesville.
- Exhibited at Great Art and Frame in Tampa at their group equine art show to benefit Bakas Equestrian Center.
- Exhibited at Equidae Gallery in Saratoga Springs, New York.
- I finally installed my nine-canvas project "Diagonal" in the Florida Thoroughbred Charities Equine Art Exhibit 2008. It hung 15' up the wall and was a show stopper at the opening reception. Featured on the front page (and center) of the Star Banner's Sunday Arts & Travel section.
- My biggest coup and most exciting accomplishment was acquiring an audience with NYRA's (New York Racing Association) marketing department at Saratoga. With Michael's help and persistance, I was able to present an impressive promotional package. The powers that be have expressed a genuine interest in my participation as a backstretch vendor at the next meet. There has even been mention of of a long sleeve t-shirt designed by moi.
Thank you.
"The spirited horse, which will try to win the race of its own accord, will run even faster if encouraged." - Ovid
Sunday, December 21, 2008
Year in Review
Last year I wrote a commentary on every goal I set for 2007. I'll not bore you with another long-winded treatise as we are all well aware of the state of affairs in 2008. I will, however, post my accomplishments next week and they are surprisingly many. During the downturn, many of my artists friends as well as moi took advantage of the time to re-focus, re-organize and build up an inventory of artwork. Bring on 2009.
Of course sales were down but my overall spirits and intentions remain optimistic. I learned to shut off the media naysayers and their dire predictions that can invade your psyche on a cellular level. Michael created a "no news zone" to help maintain my concentration. I'm grateful.
I learned to say "no". Wisdom and experience are finally manifesting in my decision making. Galleries and corporations who exploit the over-eagerness of desperate artists are legion. I weeded the non-productive galleries, maintaining strong affiliations in Hot Springs, Lexington, Saratoga and of course here in Ocala.
I learned to say "yes" to the "stepping out of the box" concept. Listening to the wisdom of my feelings has provided wonderful, intuitive assessment of opportunities that reveal themselves from the most unlikely sources. It's all good if one just stays alert and pays attention. I still make stupid mistakes, but I no longer beat myself up over them. There is some truth to the saying "there is no bad publicity". In other words, something positive could actually come from my old bull-in-a-china-shop race track temperament. Be brave.
Gratefulness became a priority throughout the year. Observing loss suffered by others enlightened me to the multitude of gifts and blessings I possess.
Non-judgment informs me that we're all in this together. We cope with our lot as best we can, some being stronger and more resolute than others. Anger and blame is fading from my experience. Oh, I still get pissed off but that outburst is quickly countered with forbearance. Finally. There really are some positives to getting old...
"So, why would I be optimistic about the year of 2009? Because someone will survive this mess and continue topaint , so it may as well be me." - Linda Blondheim
Of course sales were down but my overall spirits and intentions remain optimistic. I learned to shut off the media naysayers and their dire predictions that can invade your psyche on a cellular level. Michael created a "no news zone" to help maintain my concentration. I'm grateful.
I learned to say "no". Wisdom and experience are finally manifesting in my decision making. Galleries and corporations who exploit the over-eagerness of desperate artists are legion. I weeded the non-productive galleries, maintaining strong affiliations in Hot Springs, Lexington, Saratoga and of course here in Ocala.
I learned to say "yes" to the "stepping out of the box" concept. Listening to the wisdom of my feelings has provided wonderful, intuitive assessment of opportunities that reveal themselves from the most unlikely sources. It's all good if one just stays alert and pays attention. I still make stupid mistakes, but I no longer beat myself up over them. There is some truth to the saying "there is no bad publicity". In other words, something positive could actually come from my old bull-in-a-china-shop race track temperament. Be brave.
Gratefulness became a priority throughout the year. Observing loss suffered by others enlightened me to the multitude of gifts and blessings I possess.
Non-judgment informs me that we're all in this together. We cope with our lot as best we can, some being stronger and more resolute than others. Anger and blame is fading from my experience. Oh, I still get pissed off but that outburst is quickly countered with forbearance. Finally. There really are some positives to getting old...
"So, why would I be optimistic about the year of 2009? Because someone will survive this mess and continue to
Saturday, October 04, 2008
Reception at FTBOA
A few photos of our reception at the Florida Thoroughbred Breeders' and Owners' Association last Wednesday evening. Courtesy of photographer Steve Floethe and Ocala.com.
Realtor Lorrett Fisher, Quarter Pole Tack Shop owner Jim Au and realtor Becky Faircloth.
My book partner Dale Jarusik and a couple of art lovers.
Friends and art lovers in front of my painting "On the Grass".
Sculptor Mindy Colton with one of her bronzes.
And of course moi in front of my nine-panel piece, "Diagonal".
Realtor Lorrett Fisher, Quarter Pole Tack Shop owner Jim Au and realtor Becky Faircloth.
My book partner Dale Jarusik and a couple of art lovers.
Friends and art lovers in front of my painting "On the Grass".
Sculptor Mindy Colton with one of her bronzes.
And of course moi in front of my nine-panel piece, "Diagonal".-on seeing his 1967 retrospective
"It gives me the feeling that I should continue heading in the direction I am taking". E. J. Hughes
"It gives me the feeling that I should continue heading in the direction I am taking". E. J. Hughes
Friday, September 26, 2008
Installation
Michael and I have spent the last week preparing for the Florida Thoroughbred Charities Fall Equine Art Exhibit 2008. You see, Michael as curator must attend to all the paperwork involved in addition to acquiring the artwork and fielding phone calls. Events Coordinator Betsy Whitaker and Public Relations Coordinator Meredith Woods have lent their invaluable help with all facets of organizing this event.
Michael has his hands full. Not to mention his wife dumps the monumental task of hanging her huge nine-panel piece, "Diagonal" It took almost two days and required a lift to install the upper canvases.
There were logistics of weight and balance to be considered. During creation, I often pondered how the heck we'd hang the ever growing artwork but was told..."just paint it and we'll worry about that later". Uh-huh, as one canvas begets another and another.
A request that we minimize the impact on the wall led to further challenges. The bottom third of the piece is suspended with the gallery hanging system and the top third is secured directly to the wall.
The back of the canvases are secured with t-braces and the top three pieces are reinforced with one long horizontal aluminum brace. Because the gallery hanging system would not allow the cohesive unit that I originally intended, a bit of velcro and tape secured the transition into the top canvases. Of course, this won't be an issue when permanently installed.
"A painting that makes me stretch beyond the comfortable and easy is one that makes me want to paint more. Too many of the easy ones and I'd be looking for something else to do". - Gary English (I hear ya, Gary)
Michael has his hands full. Not to mention his wife dumps the monumental task of hanging her huge nine-panel piece, "Diagonal" It took almost two days and required a lift to install the upper canvases.
There were logistics of weight and balance to be considered. During creation, I often pondered how the heck we'd hang the ever growing artwork but was told..."just paint it and we'll worry about that later". Uh-huh, as one canvas begets another and another.A request that we minimize the impact on the wall led to further challenges. The bottom third of the piece is suspended with the gallery hanging system and the top third is secured directly to the wall.
The back of the canvases are secured with t-braces and the top three pieces are reinforced with one long horizontal aluminum brace. Because the gallery hanging system would not allow the cohesive unit that I originally intended, a bit of velcro and tape secured the transition into the top canvases. Of course, this won't be an issue when permanently installed."A painting that makes me stretch beyond the comfortable and easy is one that makes me want to paint more. Too many of the easy ones and I'd be looking for something else to do". - Gary English (I hear ya, Gary)
Friday, July 25, 2008
Great Art and Frame Reception
This past Friday night, Great Art and Frame in Tampa, Florida hosted a fabulous reception for their current exhibit, The Divine Equine - Art for the Horse Lover. It was well attended as gallery owner Joose Hadley took the event over the top with catered noshes, libations and careful attention to detail that created a lovely experience. A portion of the sales of artwork will benefit the Bakas Equestrian Center, a therapeutic riding organization providing FREE recreational riding opportunities to young people with physical and mental challenges.
I must say, I was amazed at the huge amount of gifts and services generously donated for raffle.
Joose Hadley and moi. Take note of the plentiful equestrian themed adornments outside and throughout a large area of the sidewalk also providing beautifully decorated tables.
Shoulder to shoulder. The crowd spilled out onto the sidewalk. Neighbor Edward Jones Investments provided their offices for exhibiting artwork and playing host to horse and art lovers.
Joose hung my artwork in the front entrance. I'm honored. The table with the boxes provided people's choice voting.
Spectacular equine sculpture by well-known artist Mindy Z. Colton. The teal-toned patina on her horses is just gorgeous. We engaged in great conversation together and discovered that we travel in like circles. Mindy shared her impressive portfolio with me.
Artist D.K. Ramirezde Arellano applies traditional miniature techniques to her sumptuous canvases. She took to the time to explain the process to me. In addition to the beautifully rendered horses, the background is treated with equal attention creating a jewel-toned wallpaper-like texture.
"I love the gallery, the arena of representation. It's a commercial world, and morality is based generally around economics, and that's taking place in the art gallery". - Jeff Koons
I must say, I was amazed at the huge amount of gifts and services generously donated for raffle.
Joose Hadley and moi. Take note of the plentiful equestrian themed adornments outside and throughout a large area of the sidewalk also providing beautifully decorated tables.
Shoulder to shoulder. The crowd spilled out onto the sidewalk. Neighbor Edward Jones Investments provided their offices for exhibiting artwork and playing host to horse and art lovers.
Joose hung my artwork in the front entrance. I'm honored. The table with the boxes provided people's choice voting.
Spectacular equine sculpture by well-known artist Mindy Z. Colton. The teal-toned patina on her horses is just gorgeous. We engaged in great conversation together and discovered that we travel in like circles. Mindy shared her impressive portfolio with me.
Artist D.K. Ramirezde Arellano applies traditional miniature techniques to her sumptuous canvases. She took to the time to explain the process to me. In addition to the beautifully rendered horses, the background is treated with equal attention creating a jewel-toned wallpaper-like texture.
"I love the gallery, the arena of representation. It's a commercial world, and morality is based generally around economics, and that's taking place in the art gallery". - Jeff Koons
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