Onward and upward (again)!

The building we're renting for our gallery/living quarters has been sold. We're moving on and the feelings are bittersweet. There's great energy here: history, ghosts, the spirit of many ethnic groups who have stamped their presence on the neighborhood to infiltrate our milieu. Ah, but change is good and we'll look forward to new opportunities.

The art biz has changed so much in the past few years. Is it due to the recession? Or the way our clients purchase art? Or that we as artists have had to take on the role of self-promotion that wasn't required a mere few years ago? More than likely a combination of all of the above. Remember the days when we hooked up with a prestigious gallery that sold our work for us, freeing us to joyously create?

With that said, we won't be searching out a new gallery space. I've been working this career a long, long time and the majority of my business is repeat customers who contact me via phone or email. I also reap the benefits of internet marketing from my website and a bit from (dare I say) social media. I also have a mailing list that I've honed and cultivated to represent those who have either purchased from me or very likely will purchase. Included are those who are sincere fans who may or may not purchase yet hopefully endorse and recommend my artwork. When we put the pencil to paper to determine the profit ratio of the gallery space...well, the numbers didn't justify.

So, as I assess the past two years here in the so-called Historic Arts District on Beekman Street, I will say that our participation in the entity has been a disappointment. 'Nuf said. There are some individuals and organizations who have worked tirelessly to promote Saratoga Springs as an arts destination. God bless them. A tourist town is a tourist town and those six weeks in the summer prove it. Another curious factoid for the business minded here in Saratoga: if you're not located on Broadway - you're screwed. Just my opinion.

If you'd like to see all my original paintings in one place, make haste. We'll be moving at the end of December and my artwork will be designated to places afar. Also, my dear friend Robert Stebleton is sticking with me to the end. I'm extremely honored to have his nationally renown paintings in my gallery. The chance to savor his artwork is reason enough for you to visit the gallery in the next few weeks.

The gallery/studio in pretty times.

Working on yet another new business plan,
Sharon

WARNING - Nude Drawings

One of the requirements in art school is attendance at life drawing classes. It's a discipline of the ages and practiced by the masters for hundreds of years. Throughout my career, I've joined artists groups whenever available that offer life drawing. It's sound practice to maintain drawing skills. Some of these classes have been arranged by a group of artists chipping in for a model and some are hosted by art centers/organizations. All are interesting...it's the nature of the study.

During my time in California, artist's models formed a union and received a decent union wage. Most are well paid for an unusual task. Sometimes we can talk family members and friends into modeling for us. I tie old reins around a doorknob and ask Michael to lean back and pose extreme jockey hands. Make 'em white knuckled and gnarly, please. In fact, almost all of the hands in my racing paintings are his.

To be an artist's model, one must sit still for long periods of time while vulnerably naked. We do our best to keep them comfortably warm and not insist on any poses that would cause cramping.

The model above is holding a doll that had been modified into a creepy "Chucky" character. Another artist created this cottage industry of doll customization to make extra money. It was Halloween and an absolute hoot to pose the female model with the demon doll. When creatives get together, imaginations run rampant!

The models will often fall asleep as the one above. Or they have an itch and never put their hands back into the same position. Or they put themselves into an uncomfortable pose and fidget. Most of us do our best to remain patient and professional, after all, it's not an easy job.

Some models are innovative and will show up in costume. Some have a sense of humor that we artists thrive on. Yes, we do have our favorites. One time a very plump girl posed with a bridal veil and beautiful white silk gloves up to her elbows and of course, nothing else. Some models are naturally graceful and slip into elegant poses. The model above was eight months pregnant and announced that this was her last gig until the baby was born. It was a beautiful and sensual session.

There are some instances where an artist won't find a model inspiring. No one's fault, just one of those vague energy things. Then we turn to studying body parts, as above.

It's a classic,
Sharon

Patriot Guard Riders

In time for Veterans Day, I'd like to introduce you to the Patriot Guard Riders. Perhaps you're already familiar with this organization - I wasn't until my brother's funeral this past weekend.

They originally formed to protect families of deceased and fallen heroes: be they law enforcement, fire fighters, first responders or any active duty or veteran service member of the armed forces. The impetus was the Westboro Baptist Church, who claimed that the deaths of American troops in Iran and Afganistan was God's retribution for homosexuality tolerance in the U.S. These motorcycle riders would block the Westboro protesters with their motorcade replete with large waving American flags and by revving up their engines while singing patriotic songs.

The group has evolved to establish a mission of RESPECT. They are a non-profit 501(3)C dedicated to ensuring respect and dignity for our fallen heroes. Check out their website for more details: Patriot Guard Riders.

They'll perform this selfless ministration for any family of a service hero who requests it. ANY. This is regardless of political or religious affiliation. I'm humbled by their beliefs, values and dedication. They didn't know my brother personally, yet showed up on a cold and blustery November day to perform a duty of utmost RESPECT. Some rode from sizable distances to assist us. They accompanied our procession from the agreed upon meeting place to almost an hour's drive to the Veterans Cemetery.

The first of our Patriot Guard Riders arrive.

While we waited for a prior funeral observance to finish, our Patriot Guard Riders rode ahead and established themselves into their sentinel positions:

The Patriot Guard Riders surround my brother's final resting place.

They held their posts steadfast until every last one of us departed.

My brother was a decorated (Bronze Star, Purple Heart) Communications Officer of the U.S. Air Force and served in Vietnam and other countries. He was also a VFW Post Commander for several years and volunteered his time and talents generously. I'm so proud that his life and service was honored by this illustrious organization. There are no words to describe my gratitude, awe and how much I'm moved by it all.

Patriot Guard Riders, I salute you.
Sharon

Not a Social Butterfly

Every once in a while I grow weary of all this tech stuff. Like everyone else, I need it, it will never go away, but at times - enough is enough. I'm sure it's my age. Call me ancient, but I grew up in a time when we had to physically move across a room to change TV channels, run through the house to answer the phone and drive to the drug store to drop off film. Not that I ever want to go back to those days.

As artists, we're told how fortunate we are to gain control of our careers via the web and it's multitude of opportunities for self-marketing. No longer reliant on brick and mortar galleries, this has created a new kind of pressure. It's now up to us to determine what and how to promote ourselves and our art. And how often.

It often feels like a popularity contest. Social networking, websites, SEO, blogs, subscribers...the list is endless. Who has the most friends, likes, comments, shares or whatever. There is no shortage of marketing gurus roaming the internet to help and advise...for a fee. Where was this gang when I was fresh out of art school? Right, no internet back then but where was the emphasis on constructively managing an art career? The pervasive belief was that the creation of art superseded all else. Read that line again, my dears.

So here's my grumpy take:

I gave up on Twitter. How can a meaningful dialog be established in 140 characters that scrolls off the screen in less than a minute? The more you follow the faster it scrolls. Great if you're a celebrity yet some artists figured it out and reap great benefits. How, I can't fathom. Facebook feeds last longer, sometimes a day or two. I like FB and I have made some great connections and genuine friendships (not just adds). But here's the thing: on my personal page I have 1,464 "friends" that I've cultivated to find people with similar interests to mine. And some have found me. I try to post often but sometimes I'm just busy and immersed with my work and have nothing interesting to say. Do you want to hear what I had for breakfast or pray for my relative with a medical crisis? Now, Michael hardly ever posts anything, preferring to be entertained by others and he has 1,781 "friends". Huh! My business page which I was advised was a MUST by one of those art marketers has a paltry 337 likes. In my personal account, there are 218 pages awaiting a "like" from me - not to mention those I've "liked" that I did so just to be polite but really don't care about. My blog used to be cool. I've been posting since 2006 and used to at least a couple of times a week. At some point I wondered if anyone read it and why was I wasting my time? The positive about blogs is that bloggers own that bit of real estate and are not subject to another's rules and arbitrary advertisement. But again, in order to maintain readership the posts should be regular and engaging. Or edgy and controversial. Or regularly give away free stuff. There were many blogs in the recent past that I loved and eagerly awaited updates...however they have unfortunately fizzled out too. Or wandered over to Facebook.

Forget about the other new and hip sights such as Pinterest that we're told are the latest mandatory marketing sights. I'm too busy painting.

My website hosting service is very adequate and easy to manage and created specifically for artists. But their daily newsletters sent to subscribers contain contests, favs, featured artists, lists of latest exhibitions of accomplished artists, hot artists to watch, etc., etc. etc. making me feel miles out of the loop. Another popularity contest.

So my dear friends, like me if you agree and feel free to retweet (not retreat).
I'm poking you,
Sharon

Oil City, Pennsylvania

The ads were in artist's trade magazines. Oil City Artist Relocation Program. 100% Financing.

When a city experiences decline for whatever reason, it's akin to calling in the troops (artists) to save the day. Some of these projects have been extremely successful like Paducah, Kentucky, serving as a program model. Other attempts to attract artists to an area have experienced varying degrees of realization.

I love long, boring road trips where my wandering mind can clear out the daily pressures and open up to fresh ideas and inspiration. So it was after making a delivery in West Virginia that we decided to return home via western Pennsylvania to satisfy our curiosity regarding the Oil City program.

Beautiful countryside

It's a city struggling to survive after major oil companies pulled out in the early '90's. If you look past the numerous buildings that have fallen into decay, the city is really quite beautiful. Situated on the Allegheny River (right on it, the river splits the city) and bordering the Allegheny National Forest, the central downtown is surrounded by steep, scenic hills. We met with the relocation administrator, Joann Wheeler, who graciously provided information and her time as she showed us around the National Transit Art Studios. It's a grand old structure erected by John Rockefeller and restored by Ralph Nader. Yes, that Ralph - it's a great story. Joann is also a wonderful artist renting a studio in the building. She was quite frank about what we could expect. Basically, many of the artists who have relocated to Oil City have established outlets and venues to sell their art. The migration is to cut overhead...a lot. Don't expect tourist or any other kind of traffic. Oil City is basically in the middle of nowhere. The closest metropolitan area is Pittsburg, about an hour and a half drive south.

Stairway in the Transit Art Studios

Did I mention that an artist can rent a gorgeous light-filled, high-ceiling studio here for .49 per sq. foot?

We met with realtor Bill Moon at an empty home for sale. The real estate prices are in the cellar...it's astounding. We looked at a 3 bedroom 2 bath home that was in very good condition, needing just a bit of cosmetic work in the kitchen - $50K! Bill told us that 150K would buy us a decent Victorian. After living in Saratoga Springs, NY where real estate prices are off the charts, this was jaw-dropping!

Is something like this in our future? I never say never anymore but for now, no. I love this snobby town I'm living in and the Adirondacks and Lake George and, of course, the race track. Saratoga Springs would be just another dot on the map, struggling like so many other small cities of former glory were it not for those six weeks of horse racing every summer.

This gypsy stays put for now,
Sharon

The Good, the Bad and the Ugly

I survived another racing season at Saratoga Race Course. Now it's time to decompress from a brutal schedule and ponder the highs and lows of this yearly roller coaster ride.

Aside from an opening weekend of steamy and sweltering temps, the weather was lovely. A couple of days of on and off showers was an annoyance at most.

Sales were off. The slowness at the beginning of the meet made for sleepless nights and lots of hand-wringing. Thankfully, momentum picked up during the Alabama weekend and continued to the end. Theories were offered as to causes and effects from those who were honest enough to admit the actuality. I'm amazed at the spin some of my peers engaged in to make themselves appear fabulously successful. It's was really quite amusing to observe as they went to great lengths to create this fake aura. I guess it's the perceived competition and pressure to lure the money. What works and what doesn't is a complex tightrope walk and probably a subject for another post. Anyway, a long time merchant friend from Broadway told me sales were also off downtown. Broadway, really?

A big perk of showing at the track is the all great people I meet that I wouldn't have the opportunity to otherwise. I enjoy a captured audience everyday of anywhere from about 15,000 to 50,000+. Most people are very kind and generous with their admiration of my artwork and I appreciate their often candid comments. Yes, I suffer through the "my aunt (brother, mother, next door neighbor, ex-wife, whoever) is an artist" stories people feel compelled to relate. I'm also compared to other artists. As irritating as these remarks can be, I remind myself that these people were attracted to my booth because of my artwork. Overall, it's an amazingly positive experience and can often be an absolute hoot! Many people make a point of stopping by to visit every year - collector or not - and those relationships are priceless. And then there are the precious ones who visit every summer with the intention of adding another Sharon Crute to their collection. Bless you all.

The 150th Anniversary Celebration seemed to fall flat. I wish it had been marketed more aggressively to create an attraction not to be missed. Spin it. Hype it. Play it up to the max. The city did more to cash in on the opportunity than the track and that was a big disappointment, making it feel like just another race meet. It's was their party to be savored.

I did some plein air painting in the mornings on the backside and in the paddock during the races. Nothing like jumping into the proverbial fire! It attracted lots of attention and I was unsure that my skills were up for the challenge. I did it, I'm glad I did it and I'll be better at it next year. I did sell a couple of those pieces so I guess I wasn't too terrible.

While painting in the paddock, I was gifted with a few private minutes with master painter Peter Williams. He's been painting plein air in the paddocks of major race tracks for years and he's so, so great at it. Surrounded by admirers and an entourage of adoring fans, Peter is a down to earth delight. He critiqued the piece I was working on and imparted a few gems of sound wisdom. Priceless.

Now for the ugly. A writer stormed into my booth one day to confront me with untrue accusations. He had made up his mind about this situation and was looking for someone to blame. He wrote about it in Bloodhorse Magazine and you can read it here. Obviously, he was clueless as to the entangled dance we do with politics on multiple levels. The whole ordeal was vastly complicated and was the low point of my summer. Unfair and biased.

But speaking of the media in much better light, I did a fifteen minute live interview on the cable OTB program with Seth Merrow. Nerve wracking but Seth put me at ease. Numerous people viewed it and made a point of stopping by my booth to tell me how they enjoyed it. I also had my picture taken while I was painting at the Oklahoma training track early one morning and it was published in the awesome Saratoga Special which is an enjoyable staple at the track every summer.
I really must find jeans that fit...

And of course there were the best of the best: trainers, owners, jockeys and great horses to be experienced as they made history. Tod Pletcher won yet another training title, the Ramseys slayed the owner's title, Javier Castellano took the jockey win title but it's all about the champion horses that make the meet for me. Palace Malice, Wise Dan, Cross Traffic, Princess of Sylmar, Royal Delta, Will Take Charge (and the surrounding controversy) plus a bunch of two-year-olds to watch as they impressively broke their maidens and scored in stakes. While the Graveyard of Favorites waved her mighty scepter (Verrazano, Orb), this is the cream of the crop and what makes Saratoga reign supreme.

The Grand Old Dame still stands strong through 150 years of the good, the bad, and the ugly. Regardless, I will always love her dearly and am honored to be a part of the milieu every summer.

Happy racing everyone,
Sharon

Saratoga News

I'm starting to get excited. At first it seems surreal, so far off. Then the realization that opening day is less than two weeks away nervously raises the anxiety level. Am I ready? What needs to be done? A LOT! Then I get panicky and go into overdrive. It's okay, I work well under pressure.

The artists have purchased their own tents this year and we have a new contract with NYRA that offers some pleasant unexpected perks. Here's the new tent installed today:

We'll have an opportunity to paint in the paddock on a rotational schedule. That is so cool! We'll also have an opportunity to have our artwork published on the program cover. Way cool!

This coming Sunday, July14th is the Open House. Admission is free and all are invited. My tent is located directly across from the jockey silks room... so stop by and check it out.

I'll also be exhibiting at the Equidae Gallery located in the Holiday Inn on South Broadway. Terry Lindsey presents a beautiful, elegant show of equine art. We're going to attempt to hang my huge piece Diagonal even if we have to configure the space and/or piece. I've also painted a couple of new pieces that will be included in the exhibit. Click on the image for more info.

It's going to be a great summer at Saratoga.

Happy 150th Anniversary!

Sharon

The Remaining Drawings

My Kickstarter project "Renderings of Historic Saratoga Race Course" for the 150th Anniversary is nearing completion. Four of the eight original drawings are available. They're 11"x14" and created with pen and ink followed with a wash of watercolor on paper. They can be purchased framed or unframed.

Sanford Stud Farm

The history of this farm and Saratoga Race Course are closely woven together. Located just north of Amsterdam, New York, three generations of the Sanford family bred and raced some of the country's best horses beginning in the 1870's. On the Oklahoma side of the barn area is a section named “Sanford Court” in honor of the farm. The Sanford Stakes is still run today (the only loss for the great Man O' War by a horse aptly named Upset). I visited the few remaining buildings and took this reference photo of what were once the mare and foal barns, adding my own horses and grooms in period dress from my imagination. It's said that the horses were walked from the farm to the race track...about twenty-six miles...and people would line the streets to watch them go by.

The Paddock

Circa 1910's, notice the paddock is comprised of gentlemen only, all wearing straw-type hats (very in-style) as they observe the horses entering for saddling. African-American grooms walk their charges through thick grass with no gravel paths such as those that exist today. The trees in front of the stalls are mostly gone now, and the few that remain are fairly large. The red and white striped awnings were added much later.

                                                              Harrowing the Track
Before it was mechanized with tractors, the harrows that comb the surface of the track between races were pulled by draft horses. The starting gate was also moved around the track with teams of horses. Many years ago when I was a young teenager, my dad would take me to Narragansett Park in Rhode Island and I remember being awe-struck by the massive size of these reliable horses. Take note of the trees in the infield. Most are gone now but there are a few left that have grown huge and momentarily block out the field of horses from the cameras as they race down the backstretch.  

The Loose Horse 

This is my take on a drawing that appeared in the Daily Graphic newspaper in 1877. Long before photography became a staple tool in news reporting, illustrators had to quickly sketch out the day's events. Note how all the horses are all in the same extended stride and the two horses with riders behind the loose horse were drawn much smaller, a means of creating spacial perspective. I think these artists did a great job back then, drawing quickly and effectively to capture the essence of a story. 

If you are interested in acquiring any of these, please email me: sharon@sharoncrute.com

Truths and Others Vagaries

I subscribe to Seth Godin's blog. Seth just published an impressive 5000th blog post. He's also written twelve marketing best-sellers in a thoughtful, philosophical voice that I personally resonate with, especially when he intentionally includes us arty types who tend to be a bit remiss regarding our business savvy (or woeful lack of). Here's a link if you'd like to subscribe: Seth's Blog.

I hope I don't get into trouble but I'm re-posting a particularly apropos piece from a few days ago on Seth's blog:

"The tried and true is beyond reproach. It's been tried, and of course, it's true. True because it worked.
In times of change, though, most of the tried is in fact, false. False because what used to work, doesn't, at least not any longer.
Sure, it might be what you've always done. But that doesn't make it true, or right, or best. It just means that you already tried it.
The nature of revolutions is that they destroy the perfect and enable the impossible. Seeking out the tried and true is the wrong direction for crazy times." - Seth Godin, June 2, 2013

I am not just an artist. I'm not just a painter struggling to recoup from a disastrous economy that harshly impacted all of the arts and then some. I'm in the art business and I've made it one of my priorities to educate my clients and potential clients about what that means.

As a business person, I've become a bit aggressive. Okay, very aggressive. I have something to sell that I believe is a desirable, quality product and I'm not shy about getting the word out. Art is a tough sell during good times, never mind the "crazy times." Some admire my determination and others are repelled by it. Most fall somewhere in between.

No, this is not a hobby. Yes, I deserve to get paid well for my time, my ability and my now vast experience. It's been said that to create art is a gift from the heavens. No, it isn't. It's more like a lifetime of perseverance and never-ending study and a burning desire to achieve excellence. The pro shows up in the studio every day and gets to work. There's no time to wait for heavenly inspiration to strike.

So, if I've come on like a used car salesman and you've been offended, I'm no longer offering apologies. My tried and true is also false, spurring a search for new truths.

Hey you! There's no better time to buy a painting!
Sharon

Derby Pining

This is the time of year that I really miss the track life. I don't miss the grind: the seven day work week, getting up way, way before sun up and the constant physical demands of very hard work on a human body. But man, do I miss the horses.

Moi on the shank, Bay Meadows

I hold my stories sacred...and I have lots of them. Spending twenty-five plus years in the microcosm of this community yielded a perspective of life in extreme. Now that I view this milieu from the outside I honor the membership I once held. My participation is from an artist's viewpoint and I'm okay with that as I was privy to this demanding lifestyle for over half my days.

Ponying at Bay Meadows, 1993

But I still miss the horses. Their beauty humbles me. The chiseled, cocked heads, the streamlined movement and poetry of an innate intelligence. Like a ticking time bomb, their power and danger vibrates perilously, barely contained, seeking release. Exhilarating and terrible combine to create a thrill undefinable.

Running a nervous filly, Golden Gate Fields

There are several directions I can go with this. Oh yes, I have an opinion about every facet, nook and cranny of this game. As I grow older, I prefer to simplify and be grateful for my time spent in this exclusive club. Aging often makes one yearn for the past, a past not applicable to present conditions. So I'll stay here and paint.

Michael & I in the paddock, somewhere on the California Fair Circuit. Great times.

But man I miss the horses.
Sharon